• Highest level of antibacterial action from Crest PRO-HEALTH toothpaste
• Clinically proven to help reverse gingivitis in 4 weeks
• Significantly improves gingival health
• Also protects against sensitivity pain

          A single paste that attacks, treats, and protects to provide key benefits

• Gingivitis: Reduces gingival inflammation and bleeding
• Sensitivity: Blocks tubules after treatment to inhibit fluid movement
• Caries: Protects against demineralization to provide enhanced anticaries performance
• Plaque: Inhibits bacterial growth, keeps bacteria from adhering to enamel, and interferes with their ability to feed
• Calculus: Helps prevent plaque mineralization through inhibition of crystal growth
• Whitening: Breaks the bonds of extrinsic stains and creates a protective coating that adheres to tooth surface to repel stains
• Also freshens breath!

• Provides physical stain removal through an effective cleaning silica system that polishes away surface stains
• Forms a long-lasting protective barrier to help prevent future stain buildup
• Sodium hexametaphosphate penetrates into the pellicle, breaking the bonds of stained chromagens to help lift and remove extrinsic stains

• Fights caries
• Fights calculus buildup above the gumline
• Gets to the source of bad breath

• Significant reduction in pain associated with dentinal hypersensitivity
• Fights cavities
• Removes plaque with brushing
• Freshens breath

• Fights cavities with sodium fluoride
• Strengthens enamel
• Freshens breath

• Fights caries with clinically proven Fluoristat^®
• Gentle on tooth enamel
• Sparkle Fun flavor for kids
• Sesame Street characters make brushing fun and encourage a daily habit